Branding
Marketing Collateral

An incubation and acceleration space for tech startups, Tech Fusion has become a crossroads for startups, corporate innovators and investors—bridging the gap between startups and large companies.We defined the brand foundations and digital brand architecture at the outset, establishing the basic rules for the brand's presence in the digital space and guidelines for their use. To ensure consistency and streamline digital development for all stakeholders, we also created a Design System.

Branding

A full set of brand identity tools was developed and captured in a detailed brand guidelines document. Beyond the logo and usage, the guidelines also provide systems for developing future ads, presentations, and other branded materials.